Meet Charlotte
Founder & Director - The Agency Edit
With over 22 years of experience in the hospitality sector, Charlotte has built a respected reputation for brand alignment, creative collaboration, and strategic growth within the industry. Her career has been shaped by a deep understanding of how consistency, visual identity, and elevated storytelling shape successful hospitality and lifestyle brands.
Having worked alongside a diverse network of photographers, videographers, stylists, and content creators to deliver refined, cohesive creative output. Her expertise lies in aligning creative vision with a brand’s identity — ensuring every visual touchpoint feels intentional, considered, and consistent.
Charlotte’s approach is collaborative, detail-driven, and relationship-led. She believes that strong brands are built through clarity of vision and consistency of execution — and The Agency Edit exists to ensure both are delivered seamlessly.
The Vision Behind The Agency Edit
The Agency Edit was founded to bring clarity and cohesion to creative direction within hospitality and lifestyle brands.
Charlotte recognised that many brands struggle with maintaining consistent visual standards across multiple collaborators and platforms. The Agency Edit bridges that gap — aligning creative teams with a brand’s core vision to deliver seamless, elevated content across the UK and overseas.
By carefully curating the right creative talent for each project, The Agency Edit ensures that every campaign, shoot, and collaboration reflects a brand’s personality, positioning, and long-term vision.
What We Specialise In
•Creative Direction
•Brand Alignment & Consistency
•Photographer , Videographer, Content Creation
• Digital Photo Booths
•Content Production Oversight
•Hospitality & Lifestyle Brand Partnerships
•UK & International Projects
